Interactive customer displays
Choose between 50 different modules
on your interactive customer displays
to allow shoppers to interact.
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Three steps to get
interactive customer displays
1. Check if your POS already has available ports for an additional external monitor.
2. Check if you need additional software to handle dual input from multiple touch monitors and content.
3. Contact ID24 if you need hardware or software. They offer a complete interactive customer display solution.
Interactive customer displays can have any look and feel
Interactive customer displays at point of purchase displays the item list of the transaction next to many different interactive modules for the customer. In fact the interactive customer display can be any tablet or more commonly a touchscreen second monitor attached to the same machine.
Since 2009 the company ID24 has offered a complete “interactive customer displays” (“ICD”) solution including both hardware and software (depending on the project needs). We are often able to make the POS/PMS integration without any additional changes needed to the POS/PMS software. Even more we also write OS drivers to handle the dual input touch events so the cashier and the customer can use their screens simultaneously without issues.
1) Interactive customer display as a touch monitor
This device will run on the same CPU as the existing “main” display facing the cashier. Many operating systems only support one cursor so there might be a risk of interference if the cashier and shopper want to input at the same time. Import to point out, by the way, is that this is something the ID24 software is able to solve.
2) Interactive customer display as a stand alone device
In this setup the device will run on its own CPU which has its own benefits and disadvantages to begin with. However having the device run on its own CPU and graphics card means better graphics with a tablet. Above all the tablet, which is customer facing, you can offer stunning animations to the user.
In brief a few of the challenging things can also be mentioned. Since this device is normally customer facing a cashier would not see when the device is turned off or on. So typically the support cost goes up in this situation. In addition you will need at least remote support software and licenses for additional devices. For instance, many chains opt-in for a consumer grade tablet as an interactive customer display which should still work fine. In addition this is good to keep the scalability of such a solution. To sum it up it can always be challenging when you need to maintain consumer products in an enterprise solution with forced iOS updates and more.
3) Software for Interactive customer displays
In other words if you are looking for software that works on both above setups you can contact ID24 who offers a second display software bundle. The ID24 Software bundle consists of a number of different software solutions in one interactive customer display product:
– Digital signage
– Digital signature
– Email validation
– Forms automation
– Kiosk software
If you are interested to learn more on how the dual input touch solution works you can read more about it here: https://id24.com/dual-input-multiple-touch-monitors/
4) Next generation functionality
Moreover as we look into the future we can see these interactive customer facing devices displaying QR codes for payment and go way beyond just displaying the traditional amount to
be paid. Whatever happens and is developed in the future these second displays can help you
with nice add ons.
About interactive customer displays
We see more and more shops having an interactive customer display facing customers. Sometimes the technical implementation is a challenge and we simply want to share the different opportunities and possibilities.
These interactive customer displays are a great way to generate additional revenue and offer a discrete way to collect customer data.
On the picture you can see an interactive customer display project from ID24. The software runs on an iPad and ID24 also provided the transparent acrylic casing and angled power cable.
Interactive customer display at Avis
The car rental company Avis has an interactive customer display facing customers at their counters. Here you can see an additional touch screen display facing customers.
On these interactive customer displays you can sign the rental contract, confirm the price you are expected to pay and see some advertisement from the company read more
Utilize the Ability to Activate Two Cursors on Windows
With the proper software, it is possible to use two touch screens at the same time without the mouse pointer moving, something that is important to ensure a reliable checkout environment. This facilitates the work of the cashier when a customer interacts with the customer screen.
Read more here!
FAQ
If you are fine with standard hardware that is in-stock and more simple modules then about 2 – 3 weeks can be enough to get your interactive customer displays live in-store. If we need to integrate customer data flows then the development maybe take some additional time.
ID24 is a module-based software solution. It is priced depending on how many screens we operate for you and how many modules you have. Simpler interactive customer display solutions costs less than a complicated solution.
Normally yes – if you have a port to run an additional screen we could see how much available RAM memory the device has and the opportunity here. Normally interactive customer displays don’t require too much hardware power.
We have multiple clients who display QR codes on their interactive customer display. So yes, this is normally not a problem.
This is normally a solution that would work over the cloud. The interactive customer displays would receive all the data they would need over the network connection. We have some reference clients like above running such a solution. See the picture from the GANT store for example.
Yes, many known global POS and PMS companies partner with us to solve the interactive customer display solution for their clients. We are happy to be white labelled.
Our main website ID24 is written in English. So we also wanted a brief info website to cover Interactive Customer Displays in Swedish.
